Dylan Greene dot com

While in Seattle I had a chance to see some friends including Robert Scoble, who gave me a cool Channel 9 figure.   Don't know what Channel 9 is?  Read on:

What is Channel 9? 

When flying cross country or international flights you can sometimes listen to the cockpit transmissions if you tune into the audio channel 9. It can be interesting to listen in and hear the pilots speaking with airport towers and other planes. 

Channel 9 is the Microsoft's equivalent, where you can be a voyeur into Microsoft's development process.  Watch videos, interact on the Wiki, post on the message board, and witness other "behind the scenes" views of products you will likely be using in the near future. 

Some of my favorite videos are the Microsoft Research tours.  That place seems like a geek's version of Q's lab in the James Bond movies.  Lots of cool stuff being developed there.

I believe nearly every company would benefit from having their own Channel 9.  Of course you don't want competitors stealing your ideas, so there's a limit of what can be shared, but if what you are selling is the overall big picture, and not just a faceless product, then I believe a Channel 9 should be considered as an important facet for acquiring and keeping customers.